Singapore Tourism Board (STB) and Expedia have inked a two-year global marketing partnership aimed at stimulating the local tourism industry by supporting homegrown businesses and strengthening Singapore’s position as a destination of choice when international travel resumes.
From now till April 2021, STB and Expedia will team up to support the on-going SingapoRediscovers campaign. Residents in Singapore can access a selection of domestic holiday bundles, staycation offers, attractions and tours via a dedicated landing page. The site will also feature inspirational content that spotlights some of Singapore’s local highlights and hidden gems, inviting locals to rediscover 10 of the city-state’s key precincts, including Chinatown, Little India, Marina Bay, and Sentosa.
As part of efforts to rebuild trust in travel and provide greater assurance of safety and cleanliness for locals and subsequently international travellers, the landing page will also highlight the SG Clean certification programme.
As international travel gradually resumes, STB and Expedia, through its Expedia Group Media Solutions brand, will jointly promote Singapore as the destination of choice in 10 overseas markets – Japan, South Korea, Hong Kong, United Arab Emirates, Germany, France, Switzerland, Canada, the UK and the US. Apart from offering attractive promotions for travel-related products and experiences such as flight promotions, online display ads and creative campaigns will also be rolled out to put Singapore at the top of international travellers’ minds.
Lynette Pang, STB assistant CEO of the marketing group, said: “Local businesses are the heart and soul of our tourism industry, and it is important to support them through this challenging period. When global travel returns and when the time is right, this partnership with Expedia will allow the Singapore tourism industry to tap on Expedia’s vast global network and user base to help local businesses reach new customers.
“In the immediate term, we will encourage locals to rediscover their neighbourhoods and precincts, and to support their favourite businesses safely and responsibly.”
Singapore Tourism Board (STB) and Expedia have inked a two-year global marketing partnership aimed at stimulating the local tourism industry by supporting homegrown businesses and strengthening Singapore’s position as a destination of choice when international travel resumes.
From now till April 2021, STB and Expedia will team up to support the on-going SingapoRediscovers campaign. Residents in Singapore can access a selection of domestic holiday bundles, staycation offers, attractions and tours via a dedicated landing page. The site will also feature inspirational content that spotlights some of Singapore’s local highlights and hidden gems, inviting locals to rediscover 10 of the city-state’s key precincts, including Chinatown, Little India, Marina Bay, and Sentosa.
As part of efforts to rebuild trust in travel and provide greater assurance of safety and cleanliness for locals and subsequently international travellers, the landing page will also highlight the SG Clean certification programme.
As international travel gradually resumes, STB and Expedia, through its Expedia Group Media Solutions brand, will jointly promote Singapore as the destination of choice in 10 overseas markets – Japan, South Korea, Hong Kong, United Arab Emirates, Germany, France, Switzerland, Canada, the UK and the US. Apart from offering attractive promotions for travel-related products and experiences such as flight promotions, online display ads and creative campaigns will also be rolled out to put Singapore at the top of international travellers’ minds.
Lynette Pang, STB assistant CEO of the marketing group, said: “Local businesses are the heart and soul of our tourism industry, and it is important to support them through this challenging period. When global travel returns and when the time is right, this partnership with Expedia will allow the Singapore tourism industry to tap on Expedia’s vast global network and user base to help local businesses reach new customers.
“In the immediate term, we will encourage locals to rediscover their neighbourhoods and precincts, and to support their favourite businesses safely and responsibly.”